Leading
Chinese weekly publication in Melbourne 18,000
copies audited by the Circulation Audit Board 40-50
Pages 8-10
Page Colour Sites Extensive
Entertainment section Education
& Immigration supplement
A general-interest news and lifestyle newspaper
published as a free to reader and inserted into the Chinese Melbourne
Daily on Saturday. The Melbourne Asian News has a unique style of
reporting with strong focuses on weekend entertainment and lifestyle
editorials content.
The Melbourne Asian News is a true reflection of the aspirations and
values of the Chinese Community of Melbourne.
FEATURES
From Council decisions, the latest
projects around Melbourne, to community group meetings, the Melbourne
Asian News aims to ensure that readers are served across Melbourne
with the best coverage of local news every weekend. It is the leading
source of local news, views and events in the Chinese Community,
proudly providing a strong local voice for the Chinese people it
serves.
The paper also provides an effective medium for businesses choosing
to advertise in the General News, Community News, Whatˇs On, Entertainment,
health and technology sections. Each Week, the Melbourne Asian News
also has two supplements, giving our advertisers a much more direct
approach in reaching their target market the Entertainment &
Education / Immigration supplements.
READERSHIP
The Melbourne Asian News is embraced
by readers from China, Taiwan, Hong Kong, Singapore, Malaysia, East
Timor, Indo China and Vietnam; as a free for readerˇs publication,
the Melbourne Asian News has a much wider reach compared to ethnic
mainstream daily press.
CIRCULATION
The Melbourne Asian News has
a circulation of 18,000 copies audited by the Circulation Audit
Board.
DISTRIBUTION
Free Distribution: The Melbourne
Asian News is distributed for free at 350 selected locations in
Melbourne in Chinese Grocery Stores, Book Shops, Restaurants and
Gift Shops.
Insertion: The Melbourne Asian News is also inserted into the Saturday
edition of the Chinese Melbourne Daily.
Format
:
Broadsheet (52cm x 36cm)
Volume
:
40-50 Pages
Frequency
:
Saturday
Circulation
:
18,000 Copies Audited by the CAB
Distribution
:
Free & Inserted into Saturday
edition of Chinese Melbourne Daily