From Council decisions, the latest projects around Melbourne, to community group meetings, the Melbourne Asian News aims to ensure that readers are served across Melbourne with the best coverage of local news every weekend. It is the leading source of local news, views and events in the Chinese Community, proudly providing a strong local voice for the Chinese people it serves.
The paper also provides an effective medium for businesses choosing to advertise in the General News, Community News, What's On, Entertainment, health and technology sections. Each Week, the Melbourne Asian News also has two supplements, giving our advertisers a much more direct approach in reaching their target market the Entertainment & Education / Immigration supplements.

The Melbourne Asian News is embraced by readers from China, Taiwan, Hong Kong, Singapore, Malaysia, East Timor, Indo China and Vietnam; as a free for reader's publication, the Melbourne Asian News has a much wider reach compared to ethnic mainstream daily press.

The Melbourne Asian News has a circulation of 18,000 copies.

Free Distribution: The Melbourne Asian News is distributed for free at 350 selected locations in Melbourne including Chinese Grocery Stores, Book Shops, Restaurants and Gift Shops.
Insertion: The Melbourne Asian News is also inserted into the Saturday edition of the Chinese Melbourne Daily.